About

Hello there.


It’s nice to meet you.

I’m a California kid, born and raised in San Diego. College in Berkeley. Taught English in Istanbul. Early career in San Francisco, then Oakland. Now based in Sacramento. Wife, kiddo, doggo, Toyota hybrid. Hobbies include Zen practice, cooking without a recipe, shooting hoops, and gardening.

The second-best job I’ve ever had was when I was a video store guy. The best is being a copywriter.

I love words. How they can connect us as humans. Catalyze. Evoke. Emote. Inspire.

My work has been seen all around the world. I’ve done live shoots and last-minute line edits. Quick hitters and complete overhauls. Pitches. Launches. A million alt headlines. And recently certified in content design, too.

Here’s my résumé. Please say hi anytime.