You have to start at the heart of what a business is—what its values are, why it exists, what it stands for—in order to build an authentic brand identity. And you need to be clear, cohesive, and accessible in the application of that identity, to ensure the brand’s stability and success.
From anthems and narratives to brand guides and voice-and-tone, I’ve shaped and shepherded the global brand identity at two Fortune 500 software companies.
New Relic: See More Clearly
New Relic: Good Problems