From brainstorming and concepting, to pitching and executive buy-in, to scriptwriting and production, to editing and refining. TV spots are fun.
PagerDuty. Two TV commercials with distinctive tones. The first a bouncy, high-energy spot focusing on the bottom-line value of keeping digital services up and running (“Uptime Is Money”). The second a human story centered on an urgent health-care scenario, when on-call engineers have to respond to save the day (“When Every Second Matters”).
New Relic. In partnership with Major League Baseball, our “Performance Manager” TV campaign featured former big-league manager Bobby Valentine and MLB Network studio host Brian Kenny, all about the lives and habits of modern software teams. We took a comedic, light-hearted approach and wrote a series of scripts all about the rituals and sports-like practices of software engineering—and how their “coaches” could get the most out of their teams.
