Interactive Digital

No matter if it’s a personality quiz or magazine-style content, writing and building interactive digital products is always a fun endeavor.

PagerDuty | What’s your operational persona?

I came up with the idea for this quiz as a way to drive engagement for PagerDuty users and prospects. After answering a series of questions about their organizational setup, the reader would get a result: one of five Pageys, with a distinct persona matched to their level of operations. This app was built and placed on several touchscreens on the conference floor at AWS re:Invent and was a big hit with attendees — aiding in driving sales conversations and qualified booth scans for the PagerDuty events team. Due to its popularity at the event, it was built and launched as a digital campaign program too. You can see it live (and get your own character!) here.

HP | Sales Superheroes 
At Bleu Marketing, we built a microsite for our client HP, to educated their entire global sales force on a set of new products and features. It was our goal to turn what could be dry subject matter and "required reading” into a fun, engaging enablement program for sales people. We developed the idea, concepted several unique characters, built the user journey, crafted the overarching story, and worked with a former Pixar animator to bring the entire visual experience to life.

Cisco | Well magazine
At Bleu Marketing, we built and wrote a recurring quarterly magazine for our client Cisco. The content was centered on customer stories for their emerging Cisco telehealth division. We interviewed users from health care entities across the country, wrote long-form articles and designed engaging infographic-style visuals, and helped grow the exposure and awareness of this new side of their business.