Packaging
Fingerprint: Lego Gift Boxes
We shipped free Lego Concorde kits to a hand-selected group of high-priority ABM targets in the travel and hospitality vertical. I crafted copy that would tie together the company’s value proposition, core positioning, and free gift messages into a warm and friendly package.
Baseballogy
In close partnership with the game creator and design team, I gave this soon-to-be-released baseball board game its official name. I also wrote all copy for the exterior box, side panels, game board, game cards, and rule book — as well as storefront product descriptions and social promo. Coming soon to a ballpark near you!
